Identity manual
- Discipline
- Redraw
- Year
- 2021
- Sector
- Dental practice
- Delivered
- Redrawn artwork, glass and signing rules
- Smallest use
- Etched glass, 180 mm
A practice that had used the same mark since 1998 and did not want a new one. They wanted the one they had, drawn properly, and a version that worked etched into the new shopfront glass.
An arch with two square feet - a doorway, and, if you are in the trade, a molar. The original had been vectorised from a fax at some point in the early 2000s and carried every artefact of that: a wobbling crown and feet of two different widths. I rebuilt it on a grid and kept the proportions people recognize.
The etched version is a separate drawing with the strokes opened up by fifteen per cent, because frosted glass closes them again. Both ship in the file set with a note about which is which.
